From a Pizza Boy to Making $18,000 With One Niche Site Series (3/3): SEO and Link Building

How I Ranked My Website:

I was able to to get my keywords from nowhere to be found in Google, all the way to the third place spot for my main keyword, which was 12,100 searches per month!  So how did I do this?  It wasn’t as difficult as many people make it out to be.


Picture of Rankings Taken With Serpbook.

Note: You will be a lot more successful with the SEO aspect if you make sure you do great keyword research!  I have my keyword research guide here and I actually have my own keyword research service to find you keywords here.

For me link building really has three separate sections, and if you do them correctly you will a high success rate with ranking your website.  But be warned, I am not guarenteeing success because Google can be a tricky bastard.


One of them most important steps to link building is the social media aspect.  In the past few years social media has grown tremendously, and they have grown in Google’s eyes as well.

To begin, you will need to make social profiles for your new site.  You want all your main bases covered, so that means Facebook, Twitter, Google Plus. You can definitely go all out and make other social media accounts like LinkedIn, Youtube, and others.

You want to make these real accounts, so that means putting up a related profile picture, give a real description of your website, ect.  Once you have all this set up you can start linking back to your website.  This helps give your website some credibility in Google’s eyes.

Along with using these as some basic links, you should also start using these to build a following of fans and followers to help promote your blog.  This means tweeting at and trying to get the attention of more prominent people in your niche.  Networking through social media can actually lead to some easy guest posting which we’ll talk about later.  This also means posting whenever you publish a new post on your website.  This helps to get your new page indexed, and it can also bring some traffic if you have a following.

Note: You are making a credible niche site, so that means you should make reputable social profiles.  Don’t just slap your link on a Facebook profile, you should definitely consider building out your websites social presence!


After I have completed setting up real social profiles that are accurate and look good, it’s time to get some foundation links.  I classify the following links as foundation links, and important to the ranking process:

  • Web 2.0’s (WordPress, Blogger, Tumblr, Blogspot)
  • Blog Comments on Quality Sites
  • Profile Links from Quality Sites
  • Social Bookmarks

All these types of links are great for diversifying your link profile, and they help to give your website a little bit of authority.  Although these aren’t the most powerful links, they are extremely important for any successful campaign.

How I Got These Foundation Links:

Because these foundation links are extremely important, I knew they needed to be done.  The problem was, that if you do them personally they do take a lot of time to create the quality content and actually make all the links.  This is time that I personally couldn’t spend, so I decided to outsource these foundation links.  I ended up selecting The Hoth, which I have been using for quite some time, and I can’t recommend enough!

The Hoth’s official video can explain it better than I ever could.  But this program uses quality articles to create these powerful Web 2.0 properties, and then they also build multiple tiers to these Web 2.0’s to give them even more power!

Which Keyword/Anchor Text Did I Use With The Hoth?

When ever someone is using The Hoth for foundation links, I always recommend to be cautious with their anchor texts.  When ever I use The Hoth, I always use naked URL anchor text, and very generic anchor texts.  This helps to give you a solid base of anchor texts, and lets you use more aggressive anchor texts with your stronger backlinks.  Examples of these foundation anchor texts I use are the following:

  • Knife Hut
  • Brett From Knife Hut

Note: KnifeHut is just an example from my post on what type of domain to select!

Building Your Own Foundation Links:

Because I know not everyone is willing or has the ability to spend money on services like The Hoth.  I thought I should at least spend a little time talking about building your own foundation links.  I could really spend hours writing about foundation links, but I will try to keep it condensed and if need be I can create a separate post that goes into more detail.

Where to Make Good Foundation Links:

There are literally thousands of quality places to make foundation links, here are some of my favorites:

Step Three: Guest Posts

After we have purchased or created our foundation links, and given them some time to site and give our site some basic authority, it is time to get some links that will really drive our keywords up the SERPS!  Guests posts are quality backlinks that are obtained by negotiating with niche relevant websites to have you write an article to be featured on their website.  This not only gives this website some great content, but it also gives you a high quality backlink and quite often some

How To Find Guest Posts:

Generally they best way to find guest posts for your niche site is to use Google.  What I typically do is type the following in Google: “MY NICHE + write for us”.  So for my example of a hunting knife website, I would google something like “Hunting + write for us” or “Outdoors + write for us”.

This will generally give you a good list of websites to contact.  Furthermore, instead of always using “Write for us” you should use some of the following different options:

  • Guest Post
  • Submit Article
  • Submit News
  • Guest Blogger
  • Guest Poster
  • Submit Content

Along with this, you can always find relevant sites in your niche, and just ask them about writing a post for them.

Once you have found some relevant websites, you should put them in an Excel document so you can document how your interactions go.

Contact These Webmasters:

Now that you have found a list of relevant sites, it is time to make contact with the owners!  Most of these sites should have a contact page so getting their email shouldn’t be a problem!  It’s always a good idea to warm up the website owner by complimenting one of their articles to at least show that you have read their website and aren’t just spamming hundreds of webmasters.

I suggest you take a look at Jon Haver’s Guide For Contacting Webmaster’s.

There are literally hundreds of ways to go about emailing potential webmaster’s.  Jon Haver talks about quite a few different methods, but in the end, you really just have to try out different approaches.  Either way, don’t be discouraged if your conversion rate is pretty low, that’s normal.

Posting Content:

Now once you have made contact with the webmaster and you have negotiated on what they need, it’s time to post your content.  This is pretty simple, with my guest posts most of the time I have just sent my article through our email conversation and they would add pictures and format it how they want, but each webmaster might be slightly different.

Anchor Text:

Because I was very cautious with my anchor texts with my Hoth package, I can now be a little more direct with my anchor text for my guest posts.  Generally with your guest post anchor texts this is when you focus more on keywords instead of generic anchor texts and domain anchor texts.

Note: Although you built more generic anchor texts with your foundation links, that doesn’t mean you should go overboard with these anchor texts.  I like to use my main keyword as an anchor text only once or twice.  I like to keep my anchor text ratio as the following:

  • 20%-30% Would Be Domain ( ex.
  • 20%-30% Would Be Generic Domain (ex. Knife Hut)
  • 20%-30% Would Be LSI Terms (ex. Awesome Knives, or Strong knives) This can also include long tail keywords found using LTP.
  • 5%-10% Would Be Main Keywords( ex. Best Hunting Knife)

I would suggest using both the LSI Terms and Main Keywords with your guest posts.

Anchor Texts I might use with guest posts:

  • Best Hunting Knife
  • Hunting Knife
  • Hunting Knife Reviews
  • Cheap Hunting Knife
  • Best Fixed Hunting Knife

What Happens After Your Build Links:

To someone who is just getting into SEO and building links for niches sites, it can be a pain staking process.  I personally am a very impatient person, and SEO can definitely test your patience.  After you start building links, it can actually take a few weeks to see the full power of the links.  So don’t get too anxious if you don’t see an immediate jump in your rankings.

Where I Track Rankings:

As you are starting to build links, you definitely want to start tracking your rankings so you can see how your new links are affecting your websites rankings.  There are quite a few programs that will track your keywords rankings in search engines, and I have used quite a few of them.  I currently am using Serpbook because I like the layout and it actually gives you the ability to refresh the rankings on the spot.



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From a Pizza Boy to Making $18,000 With One Niche Site Series (2/3): Building Your Niche Site

Thank you all for the warm regards with the first part of my series!  I have received quite a few questions, and I enjoyed reading them and answering them!  For those of you that haven’t seen, I recently opened up my keyword service for a reduced price of $29.99 for the next week.  But, I hope you enjoy this piece as much as you enjoyed the last one!

Building Your Niche Site:

Now that we have gone over the process of finding viable keywords, it’s time to get cracking and actually start building out your new website.  Because WordPress is very user friendly, I won’t be going to in-depth on how to actually set up your site (I’ll make another post later on pertaining to this if need be).


Exact Match Domains vs. Partial Match Domains vs. Branded Domains:

Back in about 2012 when I first started building websites, exact match keyword domains were all the hype.  If you were making a niche site at the time then you essentially needed your exact keywords to be in the domain and nothing else (  Back then these gave a huge ranking bonus.  But what are my opinions on them now a days?

If you are building a long term niche site, I say stay clear of exact match domains.  I think they make it very easy to get an over optimization penalty from Google, and they can be difficult to brand.

As for partial match domains and branded domains, these are what I prefer.  A partial match domain (PMD) is a domain that includes either some of your keyword, or it includes all of your keyword and other words.  For example if you were focused on “Best Hunting Knife” a PMD example would be “”.  I think PMD’s help to keep you away from that Google penalty while providing relevance.

But, my overall choice for domains would be a branded domain.  Branded domains are domains that relate to your niche but don’t necessarily have your keywords in it.  These are domains that a visitor would remember, as you build your niche site and your brand.  These help you to be able to branch out and not have to be stuck on one main keyword, as well as build a brand that visitors trust.  An example of a brand able domain could be “”.


Overall hosting is very simple but it’s extremely important.  You want to pick a hosting provider that has great overall uptime, and has good server speed.  The server speed is important because site speed actually is a pretty important Google ranking factor, so if you have a hosting company that provide a slow service, it’s going to be harder to rank.

For my past few niche sites I have chosen to go pretty much exclusively with BlueHost.

The reason I pick BlueHost is because of their customer support which has saved my butt a few times, and because of their server speed.  I have been able to get my site speed below one second with nearly all my niche sites because of them.

Where To Buy Domains:

I don’t think where you buy your domains is nearly as important as where you buy your hosting.  I personally like NameCheap because their prices are reasonable, and they include free Private Whois, which can be a big advantage to some people.  That said, I have also used Domain, and Godaddy with no issues.


When you are building a legitimate niche site, you really want it too look presentable to help build trust an even increase conversions.  For my past few niche sites I have switched over to premium themes at Thrive Themes.  With these themes I am able to truly customized it how I want.  Now with these themes I love having a good looking theme, but if these themes restrict my ability to do what I want, and really silo my website, then I will pick something simpler.  Thankfully I haven’t had any issues like these with Thrive.

For the most part if you know what you are doing you can make a halfway decent site off a default theme, but I personally prefer premium themes for the versatility and looks.


Now everyone has different opinions and personal preferences on what plugins to use for their niche sites.  I tend to keep it pretty similar for most of my niche sites, and the plugins are the following:

  • Yoast SEO: Helps to make sure your on-page SEO is perfect.
  • W3 Total Cache: Helps to increase page load speed.
  • Akismet: Helps reduce comment spam.
  • Floating Social: Gives you social icons for your visitors to share your website with.
  • Tablepress:  Makes great tables for Amazon product comparison tables.
  • Table of Contents Plus: Creates a table of contents on your specified pages to help give your users a better experience.
  • Contact Form Plugin

Writing Content:

Everyone has their preferred way of writing content.  I personally write all my main content via the regular WordPress function, and then I outsource my less important pieces.  I know some people who write in Microsoft Word, but i don’t suggest it because of format issues, once you try to transfer it over.

If you are someone who likes having call to actions on your niche sites to either grab subscribers or to increase your affiliate link conversion rate, I have heard great things about Thrive Themes Content Builder.  I personally haven’t used it so I can’t vouch for it completely, but some friends of mine use it to build their content, and the peer look of it and their conversion rates beat mine!

On-Page SEO Checklist:

If you are interested in niche sites, I’m sure you have heard of the importance of On-page SEO.  It definitely is very important for ranking your keywords.  I have based my on-page SEO checklist off of what I have learned from Backlinko and Moz.

  • Quality, Unique Content That Is At Least 500+ Words!
  • Keyword In The Title
  • Keyword In URL If Possible
  • Don’t Over Use Keyword (I like to keep it around three or four times per article)
  • Relevant Picture With Either Keyword as Alt Text, Or a Similar Keyword
  • Youtube Video/Table/Graph all help to give more user interactivity and helps with rankings
  • No Ugly Permalinks (, Change Permalinks to Post Name

Siloing Your Homepage:

When I start putting content onto my niche sites, I like to have a very large homepage that essentially controls the flow for the rest of the site.  It isn’t out of the ordinary for one of my homepage’s to have around 3,000 words of content or more.  On the homepage I really want to establish what this site is about, and that I am a resource for all the questions a reader might have.

To accomplish this I generally begin my homepage by describing and talking about my main keyword (“Best Hunting Knife”).  I normally do this in about 1,000 words or so.  This I consider my content for my main keyword.  From there I begin my silo process, and start linking to my secondary pages.

After I finish my content for my main keyword, I start the introduction to the other topics on my site (my secondary keywords).  For example my homepage about “Best Hunting Knife” might have a paragraph describing “Best Folding Hunting Knife” and then it would have a link to a page that is completely focused on this secondary keyword.  This process of linking to secondary keywords is generally completed around eight to ten times on my home page (depending how many secondary keywords you are targeting).

how to silo a niche site

Note: I forgot to mention this in my first post, but I consider secondary keywords to be above 500 searches, and low competition as well.

As you can see, our homepage really starts become a pathway to our large secondary keywords.  This not only helps the user find what they are looking for, but also helps to pass link juice to the whole website.

I also like to add a Youtube video to the end of my homepage.  This helps to add even more relevancy to my homepage.  I generally create these videos my self and upload it.  From there I also link back from my Youtube profile page, and from the video description.

Setting Up Secondary Page Silos:

After you have set up your Homepage with the content about main keyword, and then the introduction paragraphs and links to secondary pages, then it’s time to actually set up the secondary pages.

Siloing Secondary Keyword

As you can see you are generally just putting your content about the secondary keyword, and then if you have an even smaller secondary keyword you create another type of silo to link to these smaller keywords.

Along with that, I like to link back to my homepage to help return some of the link juice to the homepage and the other sections of the site.

Other Pages:

I always include an About page and a Contact page on all of my niche sites.  There are quite a few plugins that can be used to for your contact page.  If you don’t want to use a plugin, you can also add text to give them where the best places to email you are.

Along with this, if you are monetizing through Amazon or Adsense you will have to include a privacy policy page that discloses that you are using Amazon.


Now you have seen exactly how I set up my niche sites.  I think you can definitely have success with going about your own way of setting up these sites, but I have had success with my version and especially how I silo these sites.

Remember to check back in a few days when the third and final post for this series is up, and you learn exactly how I ranked my past niche site!

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From Pizza Boy to Making $18,000 With One Niche Site Series (1/3): Intro & Keyword Research

The past year has really been a roller coaster ride for me in my efforts to make passive income online.  In May of 2015, as I was on summer break from college, I decided to get a job at a large pizza company as a delivery boy.  After working for about three months with low wages and poor management, I knew it was time to for a change.  Fast forward to December of 2015, and I have successfully made over $18,000 with one single niche site after I sold it.


Because there are so many fake internet marketing guru’s out there, I have decided to upload some proof from this past niche site.  This specific niche site was a mix of Adsense and Amazon affiliate, although the majority was made through Adsense.

Adsense September

At the time of sale, it was making an average of $680 over the previous three months.  As you can see, most of it was coming from Adsense at the time with a September earning of $539!

Amazon Proof PN

Although Adsense brought in most of the revenue, Amazon still brought in $134 for the month of September!

Website Wire Transfer

I sold the website for $15,000 (minus their listing fee percentage) with the help of Justin and Joe at!

What You Are Going To Learn In This Series!

  • Why Niche Sites?
  • Adsense vs. Amazon Affiliate
  • Extensive Keyword Research and Competition Analysis
  • Picking a Domain Name
  • Picking a Hosting Company
  • Site Setup: Themes, Plugins, Posts vs. Pages, Siloing
  • How I Rank My Niche Sites

Because of the sheer amount of information I plan on sharing, this will be split into three separate posts.  This post will be an intro and keyword research, the second will be about how I built out my site, and the third one will be how I ranked my niche site.

Why I Chose Niche Sites:

Before we jump into the whole process of building out a niche site, we need to understand why niches sites work, and why they’ll continue to work.  In the past couple of months, the interest level of niche sites has dropped off a huge amount after the recent penalties on PBN links.  This has caused many people to rethink if niche sites are even worth it, including huge figure in internet marketing Spencer Haws.  This has made a lot of affiliates to start rethinking if it’s even worth it to take the risk to make these niche sites, and after a lot of thinking, I definitely think it is!

Because niche sites are based around very specific keywords and section of a market, if you can provide content that helps visitors, and set up a site that isn’t a piece of junk, I see no reason why niche sites aren’t a viable way to make passive income online.  That being said, any venture online is going to have some amount of risk, but I think this is definitely worth it.

Niche Sites Are Easy and Cheap:

When you are looking for a way of making passive income online, it can be hard to find a method without having to invest hundreds if not thousands of dollars just so you have a shot at succeeding.  But, that isn’t the case with niche sites.  If you have ever made a website with WordPress before, and even if you haven’t, you can set up a niche site in an afternoon.  And from there, you can continue to upgrade and make these sites better as you add more content.  You can literally make a niche site and only have to pay for a domain name, and hosting which will be about $20 dollars.  Now is this the way I recommend?

No.  Definitely not.

Although it might be nice to only spend $20 building a website, if you really want to be successful you will need to invest some money in programs like Longtail Pro for keyword research, purchase a premium theme for your site to make your site look professional, and you’ll definitely need to spend some money on your link building campaign to actually rank your site.  Even with these expenses, building out a quality niche site will have a total cost of only a few hundred dollars, but the monthly revenue potential will definitely out weigh these initial costs.

Niche Sites Provide Nearly Passive Income!

During 2015, as I mentioned earlier, I made a total of over $18,000 from one single niche site.  And for this website, during it’s highest point I was only spending around two hours a month maintaining this website!  Yes you heard me right, I was spending two hours to make nearly $700 a month!  Although during the initial month or two while I was getting all the content on the site, and link building I spent more time, once it was all set up, it was very passive!  I’m sure Matthew Allen from Dumb Passive Income would agree with me, that passive income is the best type of income!

Adsense Monetization vs Amazon Affiliate Monetization:

When debating niche site monetization, the two main methods are through Google Adsense and Amazon Affiliate!

In the past few years, it seems that most niche site builders have been focusing on Amazon Affiliate for there sites.  I definitely understand the reasoning behind it, but you definitely shouldn’t count Google Adsense out.

Why Amazon Is Good For Monetization:

  • Amazon is trusted by nearly everyone.
  • Because of the 24 hour cookie on sales that you receive through Amazon, you often get commissions for products you weren’t even promoting!
  • Amazon sells a huge amount of products so there is always something to promote.
  • The more you sell, the higher your commission rate!

Issues With Amazon For Monetization: 

  • Keywords can be more competitive with e-commerce websites sometimes ruling the serps.
  • You can only be an affiliate for physical products (No software affiliates)
  • You can receive a Google penalty for having too many affiliate links on one page.

Why Adsense Is Good For Monetization:

  • Keywords can be less competitive, since there are more keywords available.
  • Higher conversion rates because the visitors only have to make one click, as opposed to two with Amazon.

Issues With Adsense For Monetization:

  • For the most part you might need more traffic compared to Amazon to make the same amount of money.
  • The ads can make your website look spammy if done incorrectly.

As you can see, both methods have their advantages and disadvantages.  To pick which one is best for your site, you really need to look at your websites keywords.  Picking which monetization method you will be using is really a pivotal part of your keyword research.

Now that we have gotten into the what and the why of niche websites, it’s time to jump into it.

My Keyword Research and Competition Analysis Guide:

If you learn anything from about niche sites, learn this:

Keyword Research Is The Single Most Important Step To Building a Successful Niche Website.

If you don’t do proper keyword research, you will never be able to rank on the first page for your keyword, and you will never make a significant amount of revenue from your website.  When I began making niche websites back in 2012, I probably registered five domains from Bluehost before I made any money.  And that was all because of my poor keyword research.  But thankfully you guys will be able to get some guidance on this process.

Picking a Niche:

Picking a niche for a website can be one of the hardest steps.  Not because it’s difficult, but more because you can have option paralyze and not know where to begin.  The general idea is to take a large category, and keep finding smaller subcategories until you find a category that has enough searches per month, and without too strong of competition. Because of this, I am going to give you my personal method on how I found golden keywords for both Amazon Affiliate and for Google Adsense!

Items To Find a Successful Keyword:

  • Long Tail Pro: It is simply the best program for finding keywords, and helping to judge competition.  (One Time Subscription Fee, but it’s definitely worth it!)468x60LTP
  • A Majestic Subscription: This can be very useful in helping to look at backlinks, and judge how powerful a competitors off page SEO is.  (As a free user you get a limited amount o searches per day, with paid you get unlimited among other features)
  • Semrush Account: This tool gives you all the keywords another site is currently ranking and getting traffic from.  You can put your competitors in this tool, and find keywords for your own website to start focusing on.  (This is a paid tool, but a free user gets a few searches per day with limited results.)
  • Google Keyword Planner: Tells you an estimate on how many searches per month a specific keyword might get.  (Free Tool)

Checklist For a Good Keyword:

  • Monthly Searches = 1,000+ (Ideally anything above 2,500 is better).
  • Long Tail Platinum Keyword Competitiveness Below 30 (Below 25 is even better).
  • Low Average Domain Authority (At least three sites with below 40)
  • Low Average Page Authority (I like to look for 30 and below)
  • Fellow niche sites in the SERPs is not a bad thing.  If they can rank, I can rank.
  • Less than three E-commerce websites in the top ten (Amazon, Target, Lowes, ect.)
  • Less than 50 backlinks to the sites in the top 3 positions.
  • Product Price Above $50 (Only If Doing Amazon Affiliate)
  • Cost Per Click (CPC) Above $0.75 (Only If Doing Google Adsense)

Finding Golden Niche Keywords For Amazon Affiliate:

Because Amazon has been all the rave with niche builders, I am going to start with how to find good keywords for Amazon affiliate.

I am currently offering a done for you Amazon Keyword Service!

Amazon Homepage

I start looking for keywords on  Once there I go to the top left corner and select “Shop by Department”.  This will bring you to a page of categories, and links to subcategories in those links.  As you can see there are quite a few very large categories like “Sports and Outdoors”, and then their subcategories like “Camping & Hiking”.  Because these main categories and even these subcategories are so big, we will need to narrow it down even more.  To do this, you will click on one of the subcategories.

Amazon Sub-sub keywords

As you can see I clicked on “Camping & Hiking” on the last screen, and I’m now presented with this new screen.  From here Amazon has provided you with even a more specific list of categories.  As I was looking through this list, my eye spotted the “Knives & Tools” link.  Based off of this, I will think of some keywords that are similar to this, for example “Hunting Knife” and “Folding Knife”.  But also take caution because as you are thinking of these seed words for Long Tail Pro, you do want to think of products that one people will buy off of Amazon, and products that are over the $50 price range so that you get a decent commission from each sale.

From there I will take these few keywords and plop them in LTP.

LPT Filtered Keywords

Once Long Tail Pro has done it’s thing and all the keywords have loaded.  You will filter the keywords by typing in “Best” in the filter option in the top left corner, and then filter the local searches and have them descend from most searches to least.  The reason I use the query “Best” to filter the results is because this filters the keywords to only buyer keywords.  If you are an Amazon Affiliate you want to focus on keywords which will get buyers to your site.

As you can see we are then provided with a list of keywords that are based off our original search.  And because they are ordered by searches, it makes it really easy to find keywords that are suitable.  An example of a good keyword is “Best Hunting Knife”.

Best Hunting Knife Competition

If you are beginner, I suggest purchasing at least one month of Long Tail Platinum.  This will help you quite a bit during the competition analysis of a keyword by doing all the hard work and actually assigning a Keyword Competitiveness score to each keyword.  If you have Long Tail Platinum then any keyword that has a Keyword Competitiveness Score (KC) below 25-30 is definitely a keyword to consider.


Finding Golden Keywords For Google Adsense Niche Sites:

Keywords for Google Adsense are pretty similar to keywords for Amazon affiliate in the terms of checking competition, and how many searches per month.  But with Google Adsense, you don’t necessarily need to focus on buyer keywords.  Because you can focus on more informational keywords, you can definitely find some lower competition keywords easier.

When I begin to think of keywords for Adsense, I like to start by thinking of ideas that I know will have a high CPC and there are lots of questions pertaining to this idea.  For example, I know the medical field has a lot of questions surrounding it.  As I was writing this I was thinking of different things in the medical field and I immediately thought of “Braces”.

Now that I have this seed idea of “Braces”, it’s time to narrow it down into something that I can actually rank for in Google.

Head over to  Ubersuggest is a free tool that all you have to do is a small seed keyword, and it will shoot out hundreds of suggestions of keywords that are similar to seed keyword.

Now, my plan of action is to focus on answering a specific question regarding Braces, so do find my keyword I am going to enter typical question phrases before my seed word of “Braces”.

Ubersuggest BracesAs you can see, in Ubersuggest I entered my seed keyword “Braces”, and then I put the word “how” in front of it.  Other words I could have entered to help find question keywords could be the following:

  • How
  • Who
  • Where
  • Why or Why do

This helps to narrow down this huge niche into something that we will actually have a chance of being successful in.

Ubersuggest results

Now, after I clicked suggest, I was presented with 799 suggestions for keywords that start with “How Braces…”.  From here we are going to copy and paste some of these keywords into Google Keyword Planner.

Keyword planner


From here we are going to copy and paste some of these keywords into Google Keyword Planner.

Google planner top kws

Make sure you click the tab that says “Keyword Ideas” instead of “Ad Group Ideas”

Now we are presented with all of the search volumes for the keywords we entered.  What I typical do is sort the keywords by “Avg. Monthly Searches” and from there I will take the top few and plug them into Long Tail Pro as seed words.

Seed words into LPT

If you want to filter results you can put the minimum “Local Search Volume” up to around 500, but I’ll be sorting the results by descending search volume so I don’t bother.

LPT results

As you can see now we have hundreds of quality keywords that we can sort from, and find a good keyword.  This process is definitely sped up if you sign up for Long Tail Platinum as it will load a Keyword Competitiveness right next to all the keywords.  But for the sake of this guide I will be doing this manually.

Great Keyword

As I was scrolling through all these keywords, the keyword “Rubber Bands for Braces” popped out at me.  This keyword has 1900 searches per month, and a CPC of $1.38 so it passes those checklists.  Along with that, the PA and DA are very weak.  Overall this looks like a great keyword!

 Judging Keyword Competition:

So after you found a keyword that passes the basic keyword checklist I had at the beginning, it’s time to dive a little deeper, and make sure this is definitely worth you time!

As I was mentioning earlier, judging the competitiveness of a keyword can be extremely difficult when you are just beginning, and it’s definitely made easier with tools like Long Tail Platinum as this tool will give a number scale for each keyword on how competitive it is, with 1 being the lowest possible, and anything above 50 you just shouldn’t even attempt.  I generally suggest focusing on keywords that have a 30 keyword competitiveness score or lower, as these you should be able to outrank with an educated backlink plan!

If you don’t have this tool it is still possible to judge competition.  Use the following tips along with the keyword checklist to help:

  • Ecommerce websites are bad, and you shouldn’t attempt a keyword if the top ten is littered with them.  Google often gives e-commerce websites a little bit of a boost over regular sites for certain keywords.  So stay clear if you see this.
  • Other niche sites aren’t a bad thing.  If you see one or two niche sites ranking in the top ten that means it’s obtainable for you as well! Aslong as they don’t have a huge amount of high quality backlinks which you can check by using Majestic.  Look at the trust flow and citation flow of their backlinks, if they have a lot of high metric and non spammy backlinks, then it might be too much work, and not actually worth entering this niche.
  • If there are other niche sites in the top ten, consider using Semrush to find all the keywords they are ranking for, so that you can target those as well!  I have literally found quite a few keywords for my past websites that I had no idea existed but I found them on Semrush and I was able to put up a new page focusing on them, and bring in some extra traffic!

I am also offering a done for you niche site keyword service here.

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