From a Pizza Boy to Making $18,000 With One Niche Site Series (3/3): SEO and Link Building

How I Ranked My Website:

I was able to to get my keywords from nowhere to be found in Google, all the way to the third place spot for my main keyword, which was 12,100 searches per month!  So how did I do this?  It wasn’t as difficult as many people make it out to be.


Picture of Rankings Taken With Serpbook.

Note: You will be a lot more successful with the SEO aspect if you make sure you do great keyword research!  I have my keyword research guide here and I actually have my own keyword research service to find you keywords here.

For me link building really has three separate sections, and if you do them correctly you will a high success rate with ranking your website.  But be warned, I am not guarenteeing success because Google can be a tricky bastard.


One of them most important steps to link building is the social media aspect.  In the past few years social media has grown tremendously, and they have grown in Google’s eyes as well.

To begin, you will need to make social profiles for your new site.  You want all your main bases covered, so that means Facebook, Twitter, Google Plus. You can definitely go all out and make other social media accounts like LinkedIn, Youtube, and others.

You want to make these real accounts, so that means putting up a related profile picture, give a real description of your website, ect.  Once you have all this set up you can start linking back to your website.  This helps give your website some credibility in Google’s eyes.

Along with using these as some basic links, you should also start using these to build a following of fans and followers to help promote your blog.  This means tweeting at and trying to get the attention of more prominent people in your niche.  Networking through social media can actually lead to some easy guest posting which we’ll talk about later.  This also means posting whenever you publish a new post on your website.  This helps to get your new page indexed, and it can also bring some traffic if you have a following.

Note: You are making a credible niche site, so that means you should make reputable social profiles.  Don’t just slap your link on a Facebook profile, you should definitely consider building out your websites social presence!


After I have completed setting up real social profiles that are accurate and look good, it’s time to get some foundation links.  I classify the following links as foundation links, and important to the ranking process:

  • Web 2.0’s (WordPress, Blogger, Tumblr, Blogspot)
  • Blog Comments on Quality Sites
  • Profile Links from Quality Sites
  • Social Bookmarks

All these types of links are great for diversifying your link profile, and they help to give your website a little bit of authority.  Although these aren’t the most powerful links, they are extremely important for any successful campaign.

How I Got These Foundation Links:

Because these foundation links are extremely important, I knew they needed to be done.  The problem was, that if you do them personally they do take a lot of time to create the quality content and actually make all the links.  This is time that I personally couldn’t spend, so I decided to outsource these foundation links.  I ended up selecting The Hoth, which I have been using for quite some time, and I can’t recommend enough!

The Hoth’s official video can explain it better than I ever could.  But this program uses quality articles to create these powerful Web 2.0 properties, and then they also build multiple tiers to these Web 2.0’s to give them even more power!

Which Keyword/Anchor Text Did I Use With The Hoth?

When ever someone is using The Hoth for foundation links, I always recommend to be cautious with their anchor texts.  When ever I use The Hoth, I always use naked URL anchor text, and very generic anchor texts.  This helps to give you a solid base of anchor texts, and lets you use more aggressive anchor texts with your stronger backlinks.  Examples of these foundation anchor texts I use are the following:

  • Knife Hut
  • Brett From Knife Hut

Note: KnifeHut is just an example from my post on what type of domain to select!

Building Your Own Foundation Links:

Because I know not everyone is willing or has the ability to spend money on services like The Hoth.  I thought I should at least spend a little time talking about building your own foundation links.  I could really spend hours writing about foundation links, but I will try to keep it condensed and if need be I can create a separate post that goes into more detail.

Where to Make Good Foundation Links:

There are literally thousands of quality places to make foundation links, here are some of my favorites:

Step Three: Guest Posts

After we have purchased or created our foundation links, and given them some time to site and give our site some basic authority, it is time to get some links that will really drive our keywords up the SERPS!  Guests posts are quality backlinks that are obtained by negotiating with niche relevant websites to have you write an article to be featured on their website.  This not only gives this website some great content, but it also gives you a high quality backlink and quite often some

How To Find Guest Posts:

Generally they best way to find guest posts for your niche site is to use Google.  What I typically do is type the following in Google: “MY NICHE + write for us”.  So for my example of a hunting knife website, I would google something like “Hunting + write for us” or “Outdoors + write for us”.

This will generally give you a good list of websites to contact.  Furthermore, instead of always using “Write for us” you should use some of the following different options:

  • Guest Post
  • Submit Article
  • Submit News
  • Guest Blogger
  • Guest Poster
  • Submit Content

Along with this, you can always find relevant sites in your niche, and just ask them about writing a post for them.

Once you have found some relevant websites, you should put them in an Excel document so you can document how your interactions go.

Contact These Webmasters:

Now that you have found a list of relevant sites, it is time to make contact with the owners!  Most of these sites should have a contact page so getting their email shouldn’t be a problem!  It’s always a good idea to warm up the website owner by complimenting one of their articles to at least show that you have read their website and aren’t just spamming hundreds of webmasters.

I suggest you take a look at Jon Haver’s Guide For Contacting Webmaster’s.

There are literally hundreds of ways to go about emailing potential webmaster’s.  Jon Haver talks about quite a few different methods, but in the end, you really just have to try out different approaches.  Either way, don’t be discouraged if your conversion rate is pretty low, that’s normal.

Posting Content:

Now once you have made contact with the webmaster and you have negotiated on what they need, it’s time to post your content.  This is pretty simple, with my guest posts most of the time I have just sent my article through our email conversation and they would add pictures and format it how they want, but each webmaster might be slightly different.

Anchor Text:

Because I was very cautious with my anchor texts with my Hoth package, I can now be a little more direct with my anchor text for my guest posts.  Generally with your guest post anchor texts this is when you focus more on keywords instead of generic anchor texts and domain anchor texts.

Note: Although you built more generic anchor texts with your foundation links, that doesn’t mean you should go overboard with these anchor texts.  I like to use my main keyword as an anchor text only once or twice.  I like to keep my anchor text ratio as the following:

  • 20%-30% Would Be Domain ( ex.
  • 20%-30% Would Be Generic Domain (ex. Knife Hut)
  • 20%-30% Would Be LSI Terms (ex. Awesome Knives, or Strong knives) This can also include long tail keywords found using LTP.
  • 5%-10% Would Be Main Keywords( ex. Best Hunting Knife)

I would suggest using both the LSI Terms and Main Keywords with your guest posts.

Anchor Texts I might use with guest posts:

  • Best Hunting Knife
  • Hunting Knife
  • Hunting Knife Reviews
  • Cheap Hunting Knife
  • Best Fixed Hunting Knife

What Happens After Your Build Links:

To someone who is just getting into SEO and building links for niches sites, it can be a pain staking process.  I personally am a very impatient person, and SEO can definitely test your patience.  After you start building links, it can actually take a few weeks to see the full power of the links.  So don’t get too anxious if you don’t see an immediate jump in your rankings.

Where I Track Rankings:

As you are starting to build links, you definitely want to start tracking your rankings so you can see how your new links are affecting your websites rankings.  There are quite a few programs that will track your keywords rankings in search engines, and I have used quite a few of them.  I currently am using Serpbook because I like the layout and it actually gives you the ability to refresh the rankings on the spot.



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  1. Nice write up. Thanks for this.

    When u send your article through to webmasters how do they know where to place links? Do u send them a text file with the html format all ready to go?

    • Hey Matt, good question! I have done it a few different ways. I have done it with html formatting like you mentioned, and I have also sent them a text file and I just indicated where to put the link.

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